1. Blogs
Blogging is a popular way to share information and connect with people online. There are two main ways to write a blog, as a solo-hosted podcast or for digital-only outlets. Building a writing portfolio is a great way to showcase your skills and get noticed. Some of the top-earning blogs in2021 include Entrepreneurs on Fire, Pat Flynn's Smart Passive Income, MakingSense of Cents, Lindsay Ostrom's Pinch of Yum, and Abby's Just a Girl and HerBlog. These bloggers have shared their secrets to success, which include turning yourself into a brand, becoming a brand that your niche loves, trying a mix of styles for your content, and using images.
2. Effective Blogs
According to journalism scholar Glen Stovall, the best blogs look outward, not inward. Good blogs are still rare in the vast sea of mediocre online content. To be successful, you should stay up-to-date, interact with readers who comment on your posts, and choose the kind of online persona you want to have. Characteristics of a successful blog site include visual logic, depth, and near-constant new stuff. This means that a blog should be a living document that is always evolving.
3. How to write good blog posts
To write a good blog post, it's important to avoid a giant wall of text. Use bullet points or numbers to make the content more digestible.Diversify the presentation by using text, visuals, infographics, embedded videos, audio, Instagram and Twitter feeds. The menu should be organized intuitively.The blog should have a casual tone of voice that speaks directly to the reader, and hyperlinks should be included, such as one per paragraph or every couple of paragraphs. A blog typically does not require a lot of background information or citations. Finally, include a call-to-action (CTA) at the end of each post.
4. Content Creation
Visuals are key when it comes to content creation. The best blogs use a mix of styles, including images, infographics, videos, and audio. According to Stovall, visual logic is essential to creating a successful blog.To make your blog stand out, it's important to tailor your aesthetics to your niche. This can be done using free, built-in themes from platforms such asWordPress, paying for a premium theme, or paying a few thousand dollars for a completely customized website theme designed by a professional.
5. Freelancing
If you're interested in starting a blog, consider focusing on a specific niche, such as fashion. This will allow you to talk about brands and the industry on your terms. Fashion brands are expected to spend $15 billion by 2022, which means that a portion of that money will go to promoters in the form of money and free products. To start a fashion blog, choose a catchy name that uses alliteration, select a niche, tailor your aesthetics, create an About page andContact page, and promote your blog through social media and email newsletters.Don't forget to sign up for Google AdSense to display advertisements and promote branded content.
References
Stovall, J.G. (2012). Writing for the mass media 8th ed. (pp. 201-213). Boston, MA:
Pearson.
